Travel Media
The Thompson Okanagan Tourism Association (TOTA) Travel Media team is here to help you create engaging content, if possible, with an emphasis on four primary themes, Indigenous, Travelling with your Senses, Sustainable Travel, and Accessibility. We work with journalists, freelance writers, social influencers, editors, and broadcasters on travel-focused stories to build destination awareness in our top markets. We can help you with research, travel planning, image sourcing, interview contacts, connecting with stakeholders, and more.
In order to be considered you must:
Promote British Columbia as a travel destination in print, online, or broadcast media
Reflect a confirmed assignment by the journalist and editor
Provide unpaid editorial coverage in our key geographic and sector/vertical markets and support our key strategies
Represent a publication with minimum monthly readership of 50,000
Higher circulations may be required based on market and demographic (contact us for television / online requirements)
Provide, at minimum, four weeks advance notice
Follows TOTA’s Content Brief Guidelines
Ensure you have the right permissions and permits to fly drones anywhere within the region, specifically in BC Provincial Parks and private properties
To inquire, please fill out the visiting journalist form below and/or contact Trade@TOTABC.com.
Itinerary Inspiration
The Thompson Okanagan, a region that is filled with diverse climates of tall mountains, rolling hills, raging rivers, peaceful lakes, a dry desert, and a temperate rainforest. Here, you will find year round activities that are suitable for thrill seekers, leisurely travellers, and everyone in between.
The Thompson Okanagan, a region that is filled with diverse climates of tall mountains, rolling hills, raging rivers, peaceful lakes, a dry desert, and a temperate rainforest. Here, you will find year round activities that are suitable for thrill seekers, leisurely travellers, and everyone in between.
The Thompson Okanagan, a region that is filled with diverse climates of tall mountains, rolling hills, raging rivers, peaceful lakes, a dry desert, and a temperate rainforest. Here, you will find year round activities that are suitable for thrill seekers, leisurely travellers, and everyone in between.
The Thompson Okanagan, a region that is filled with diverse climates of tall mountains, rolling hills, raging rivers, peaceful lakes, a dry desert, and a temperate rainforest. Here, you will find year round activities that are suitable for thrill seekers, leisurely travellers, and everyone in between.
The Thompson Okanagan, a region that is filled with diverse climates of tall mountains, rolling hills, raging rivers, peaceful lakes, a dry desert, and a temperate rainforest. Here, you will find year round activities that are suitable for thrill seekers, leisurely travellers, and everyone in between.
For wine lovers everywhere, the sun-soaked Okanagan Valley is paradise. BC’s major wine-producing region—home to the world’s most diverse and complex soil system—is filled with tasting opportunities, wine and culinary festivals, and farmers’ markets showcasing the region’s agricultural treasures.
The cities in the South Thompson are built around the South Thompson River and are located right next to their very own ski mountains, Sun Peaks Resort and Harper Mountain. Due to its unique climate, summers are hot here and winters are cold and snowy, creating outdoor recreational activities year round from hiking, mountain biking, and golf to skiing and cross country skiing. Along with the food and wine culture of the Central Okanagan, outdoor lovers will be excited by the extensive trail networks, rock climbing opportunities, and Big White Ski Resort, located 45 minutes outside of Kelowna.
The Thompson Okanagan, a region that is filled with diverse climates of tall mountains, rolling hills, raging rivers, peaceful lakes, a dry desert, and a temperate rainforest. Here, you will find year round activities that are suitable for thrill seekers, leisurely travellers, and everyone in between.
The Shuswap is home to the beautiful Shuswap lake made up of four arms, the Shuswap Lake Main Arm, Salmon Arm, Anstey Arm, and Seymour Arm. With over 1,000 kilometers (621.39 Miles) of shoreline to park your boat for the night, it is known as one of the best house boating lakes in Canada. This is a wonderful place for families and anyone else looking to be surrounded by breathtaking nature and endless adventure.
Enjoy over 120 welcoming communities, including: 33 Indigenous communities, “Canada’s smallest city,” quaint and quirky villages, and larger urban centres each featuring an incredible selection of local and Indigenous artisans, delicious farm-to-table restaurants, and both historic and cultural attractions.
Start in Kamloops in the South Thompson Valley, a semi-arid region featuring pristine grasslands, hoodoos, lakes, and rivers. Then Central Okanagan which is home to some of the most beautiful landscapes with beaches, hillsides, orchards, and mountains throughout. After to the South Okanagan which offers some of the most unique surroundings and is known for its long hot, sunny summers and pleasant winters.
The Thompson Okanagan Tourism Association, Travel Penticton, and Destination Osoyoos, and Tourism Oliver would like to welcome you to the South Okanagan, a year round destination you won’t forget.